Karin Raeymaeckers is Professor at the Department of Communication Sciences at Ghent University. She promoted in 2001 with a dissertation on declining newspaper readership among young people. In her dissertation she examined the possibilities for the traditional newspaper market to attract young readers with shifts in content and layout characteristics and with specific socialisation programs in education. Karin Raeymaeckers lectures on the analysis of European print media markets in a comparative setting and has a broad interest in the domain of print media and journalism. She published on this subject in several scientific communication journals. Her current research activities focus on content analysis of news features for EU topics as well as for U.S. topics in Flemish newspapers. Another line of research is established for the analysis of the efficiency of NIE-projects in Belgium.